With Broadband becoming the standard access to the Internet in all four corners of the world, the benefits possibilities utilizing rich media and interactivity in marketing are starting to become a reality if not the norm. One of the most active areas is in the so-called Animated Avatars know by many names such as: Talking Web Characters, Virtual Representatives, Virtual Characters and Web Compares. Their popularity growing every day, it’s not by accident, one critical reason is… “they work” ..